Working in teams, we were tasked with designing a solution to a chosen issue with consideration to the 'Five Ways Of Wellbeing'. After thorough research our team came to the provocation of: How might we facilitate humour on city streets to encourage unexpected and fun moments of connection that reduce stress? Our chosen audience was 25-45 year old business workers in Wellington CBD.
Our solution to our provocation was: Hi-Five Week, a wellbeing campaign that disrupts routine, relieves tension, and facilitates quick spontaneous interactions that lighten moods. The campaign provides the opportunity for the audience to shift their moods in the form of a hi-five which conveys support and encouragement, and reduces the stress hormone, cortisol.
Our touchpoints included: a promotional video, a website, interactive installations, a poster series, merchandise, and a proposed street event.
MULTIMEDIA CAMPAIGN - USER TESTING - USER EXPERIENCE - WEB DESIGN - GRAPHIC DESIGN - VIDEOGRAPHY